Facebook is rolling out its Graph Search feature
Facebook is extending its Graph Search platform for users running the site in US English.
The company said that the update would
improve the accuracy of Facebook's search functionality, allowing users
better accuracy when searching for friends and tagged items.
The release will be limited to users running the US English version of Facebook, though further rollouts are planned.
First introduced in January,
the Graph Search feature allows users to view results based on their
personal activity and preferences. Based on feedback from users, the
feature will analyze queries and activity to deliver unique results for
each user.
“Graph Search results are personalized
and unique for everyone, based on what has been shared with them. For
example, if you search for "Photos of San Francisco," you'll see photos
your friends took there and shared with you, as well as Public photos,”
the company said in announcing the new feature.
“This means if someone else does the same
search, they're going to see different results because they have
different friends, and different photos have been shared with them.”
While Facebook has promoted Graph Search
as a promising feature for users, privacy groups have expressed concern
over how the new feature could impact users. The social networking giant
has attempted to allays those fears by limiting the Graph Search service to constraints based on users' privacy settings.
In rolling out the new service, Facebook is advising users to check
their privacy settings and limit access to the content Graph Search can
access.
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