Google, Microsoft and Yahoo are among
a group of sites signing off on an initiative to prevent piracy sites
from collecting revenues.
The companies, along with the likes of
AOL, 24/7 Media and Conde Nast are joining forces to block he flow of ad
revenues from piracy sites. The companies said that, in accordance with
a White House initiative, they would move to prevent sites from
collecting revenues on content which is illegally obtained.
Under the plan content creators will work
with law enforcement agencies and service providers to flag content and
prevent the administrators who seek to profit from content served
through pirated content.
“The Administration is committed to
reducing infringement of American intellectual property,” the White
House said in announcing the plan.
“We will continue to pursue a
comprehensive approach to the problems associated with infringement,
including increased law enforcement, educational awareness, and
increased cooperation with our trading partners in order to promote
innovation, support jobs, increase exports, and maintain our global
competitiveness.”
Google is not the only firm participating
in the initiative. The White House said that other participants in the
anti-piracy plan include AOL, Microsoft and Yahoo. The move will rely on
private service providers to manage their own content and make efforts
to report pirated materials.
“We believe that this is a positive step
and that such efforts can have a significant impact on reducing online
piracy and counterfeiting,” the White House said.
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