Wednesday, 17 July 2013

Google, Microsoft and AOL look to block ads from pirate sites

Concept image representing software piracy
Google, Microsoft and Yahoo are among a group of sites signing off on an initiative to prevent piracy sites from collecting revenues.
The companies, along with the likes of AOL, 24/7 Media and Conde Nast are joining forces to block he flow of ad revenues from piracy sites. The companies said that, in accordance with a White House initiative, they would move to prevent sites from collecting revenues on content which is illegally obtained.
Under the plan content creators will work with law enforcement agencies and service providers to flag content and prevent the administrators who seek to profit from content served through pirated content.
“The Administration is committed to reducing infringement of American intellectual property,” the White House said in announcing the plan.
“We will continue to pursue a comprehensive approach to the problems associated with infringement, including increased law enforcement, educational awareness, and increased cooperation with our trading partners in order to promote innovation, support jobs, increase exports, and maintain our global competitiveness.”
Google is not the only firm participating in the initiative. The White House said that other participants in the anti-piracy plan include AOL, Microsoft and Yahoo. The move will rely on private service providers to manage their own content and make efforts to report pirated materials.
“We believe that this is a positive step and that such efforts can have a significant impact on reducing online piracy and counterfeiting,” the White House said.

No comments:

Post a Comment