Mobile messaging platform WhatsApp has accumulated more than 700 million monthly active users and seems on track to reach 1 billion in about a year, a target Facebook set when it acquired the company in 2014.
The announcement comes about 11 months after Facebook acquired the app for $16 billion, a move that reflected the importance that Facebook places on mobile users.
The latest WhatsApp milestone is significant because it also highlights the recent rise of messaging apps as a more popular and economical option than SMS text messaging, which has suffered declines of nearly 5 percent in countries such as the U.K. In France operators saw SMS traffic on Jan. 1 decline by 10 to 20 percent compared to last year, while the use of MMS, messaging apps and other data traffic rose, according to local media.
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