Social networking site Pinterest has
launched a feature which will track user behaviour while allowing the
option for users to opt out of tracking tools.
The company said that its new Home Page
would seek to provide users with a better-suited experience by serving
up pages more suited to user interests. To do so, the site is looking to
collect more data on user activities and interests.
“If you’re interested, we’ll also suggest
personalized pins and boards based on websites you go to that have the
Pin It button,” said Pinterest software engineer Ke Chen.
“So if you’re planning a party and have
gone to lots of party sites recently, we’ll try to suggest boards to
make your event a hit.”
In rolling out the new feature, Pinterest
is also looking to provide privacy controls for users. The company said
that it would be adding support for the 'Do Not Track' security
platform. The service will allow users to opt out of tracking platforms
and automatically disable features which would keep a log of user
browsing patterns.
Users who opt out of the feature will be able to use the Pinterest service without having their activity logged.
The 'Do Not Track' platform, has emerged as a preferred tool for privacy activists, though the platform is not without its detractors.
The Sans institute has panned the platform for its opt-in nature which
requires site administrators to manually add support for the platform
and lets adminsitrators continue to track user behaviour.
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